“Aiming for Excellence”

We define “excellence” as the utmost possible attainment of all of our outputs including the service we offer our customers, the way we treat our staff, the reputation we build in the market place and the profits we return for our shareholders.

We are also realistic in our view of ourselves; we realize we have not yet achieved our Vision and therefore, we use the term “Aiming” as it indicates that we are ambitious to attain excellence at some future point.

All of our strategies and future plans are set out to help us towards our ultimate target of Aiming for Excellence.